The World's Unsexiest Business
adding a little sizzle to the convenience store industry
Is it any surprise that the most captivating company leader-orators have the ability to command attention of an audience by means few other than mere spell binding? Adeptly leveraging what Mihály Csíkszentmihályi calls 'flow', these gifted speakers are able to induce the room into a state of trance where every last word of the wisdom and insight being imparted is soaked up to nearly the highest degree.
But what happens when these masterful audience power wielders address a room of listeners whose lives they've actually become invested in?
For the most invested leaders, emotional detachment can become nearly an impossible task. The emotional EQ or even raw skill necessary can neither be entirely learned nor inherited for the greatest spoken word influencers attribute such mastery to a function of grueling practice upon more practice--that to the point of Malcolm Gladwell's dubbed '10,000 hour mastery'. Especially in the corporate realm, guidance on how to be most effective in addressing multiple groups of employees is more rooted in engineering the art of mastery long before mastering the art of speaking even comes into play.
Let's talk for a moment about the 'all hands on deck' meeting.
Its roots can be traced much further back in history to a time that predates any semblance of recorded storytelling. During this period of human development, even the most primitive version of ourselves had deemed a need to communicate abstract and loosely defined higher belief philosophy in an orderly and structured fashion. Whether or not such budding leaders realized it, such a practice spawned the beginnings of a hierarchical based society and the science of influence.
But now fast forward today to the economy 2.0. As we venture head first towards a world that seems to be embracing decentralization with open arms most notably evidenced by the popularization of cryptocurrency, do we not see power being shared instead of hoarded? In this brave new world, we find ourselves caught in a tug of war between dismantling the stodgy preaching of the 'old guard' and the bombardment of the latest, greatest, and perhaps most importantly, disruption worthy. Shiny not even necessary.
From the will-nilly social media peddling so-called snake oil salesmen all the way up to the greatest thought leaders and salesmen of our day--both who've managed to evangelize the philosophy behind such innovation--they're both really interested in a shared end game. And that's amassing a huge following or what was formerly known as simply building a cult. I mean isn't growth hacking just a techie reincarnation of this very tactic minus the doomsday story ending?
Lest we never forget, "History always repeats itself." Lest we always remember those who can shape the future with great success are the greatest students of history itself. Whether it's a deep dive within a particular period's teachings or the distilling of human evolution on a long linear timeline basis, the ability to borrow, synthesize, and then repackage, such lessons unlocks the key for both exerting influence and ushering in impactful change.