The World's Unsexiest Business
adding a little sizzle to the convenience store industry
Cannabidiol or CBD oil seems to have claimed a stake to the cannabis market in a way that other products with a similar look and feel haven't. Or so that is being indicated by the growing number of convenience retailers carrying the product on none other than 'spec'. Boosting its retail budding omnipresence, customers are asking for it alongside vendors willing to part with product shipments on a flexible consignment basis.
Though the ultimate medicinal benefit may be dubiously multitudinous, the mere association to marijuana along with a strong credibility inducing marketing push may just be enough to sway even the most skeptical buyers. After all, we're now living in the United States of Tokemerica.
Let's just be clear on one thing: marijuana in its original, synthesized, or veiled form isn't a cure-all. Nor was it ever meant to be. It's merely a supplementary aid among many.
Some facts and condensed research:
We're already getting a decent number of vendors stopping by to leave some small batches of product gratis. Similar to the Kraetom craze that swept through a handful of our stores, this may be the killer sales product of 2018 that separates strategically marketed stores from their kindergarten counterparts.
Not too long ago, our beloved country (United States of America) was engaged in an arms race of rather epic proportions. And we're definitely not talking about one borne of blood, sweat, and hernias demonstrated by sweaty lululemon types flipping monster tires down Melrose Avenue. In case there was any confusion, that's the one both showcased and witnessed at your local cross-fit gym. The indisputable serious kind of race is the one that had the potential consequence of being 'game over for humanity'. And while it may have seemed to be more of a competition over who wields the biggest stick rather than what that big stick could actually destroy, it definitely was not not be taken lightly. Because back then, a contingent of influential social media users weren't able to poke fun at it.
And then meme it to death.