The World's Unsexiest Business
adding a little sizzle to the convenience store industry
You clicked on the ultimate clickbait. The world that BuzzFeed created. The attention span you seemed to have lost on the way.
However, this time it's not a bait and switch tactic.
Sure these are just ideas and ideas mean a whole lot of nothing without execution but let's start the week with getting those creative marketing juices flowing.
Beam Me Up Walt (Doyle)
How about a GasBuddy feature that displays to potential customers a busy-ness and outage heat map. Don't feel like waiting in line or risk showing up to a site that's taken down for a SB-989 test? Get a better reading on where to fill up for the best price and the shortest wait time.
Left to Right. Side to Side.
Long hoses that allow for filling up the side of the car that may not be facing the pump. No more needing to clumsily dance the fueling dispenser hokey-pokey. ***YES THIS ONE EXISTS***. But how about some more adoption and less regulation?
Beep Beep. Drive-Off No Mo'.
A visual and highly suggestive audible device which lets customers know when they're about to drive away ("drive-off") with the nozzle still in their tank. There's no point complaining about distracted drivers when we're trying to distract them even more. Worse yet, equipment malfunctions can irritate drivers so much they're 76% more likely to commit a "drive-off" offense (albeit unintentionally)!
93 Octane Vending
Why ask the customer to head inside when the item is sold outside. Reinventing the modern vending machine. Your top 5 SKUs in each department can be sold in a 50 item futuristic vending machine that's built into the mostly hollow space in a dispenser. Check out these souped up vending machines being rolled out in Japan.
Escape from Inconvenient Convenience
Convenience stores have become anything but convenient with many operators forced into using snail paced legacy equipment they sold their left hand for many years back. Throw in EMV integration and what was formerly snail paced has become an exercise of sprinting in tar. Have customers pay for merchandise with an app (brand agnostic) but can be customized down to the site level. Then simply show proof to a door checker a receipt. Admittedly, the technology is easy to develop (we already have) but it's the operations 'shrink' checking line of defense that's more difficult to coordinate.
Why five? The human brain is capable of holding no more than seven things at one particular time in its short term memory. It's no coincidence that phone numbers are seven digits. Too bad you can't even remember what you did seven seconds ago.
This Monday morning five is good enough for you! :)
...ok one more though definitely not recommended: