The World's Unsexiest Business
adding a little sizzle to the convenience store industry
Irked by the seemingly uber partisan stance?
Great! Gotcha! It was an attention grab, at best. Unsubstantiated.
And for the smokers? We hope you didn't notice that enormous price hike.
Oh, but you did. And then you didn't (keep on reading).
After all, of the Californians that headed out on election day to vote, only 35.57% opposed it. That being Proposition 56. So 1 in 3 (voting) Californians smoke, envision that the money ends up where it isn't supposed to, and/or are just vehemently against any tax hike. And that to the tune of potentially raising $1.4 billion over a 21 month period.
Side note: its administration costs can be likened to the well known two and twenty hedge fund fee scheme. But this time it's something like 5 and 'gravy train' -- a hefty 5% "of revenue to pay the costs of administering the tax."
According to Ballotpedia:
Proposition 56 increased the tobacco tax by $2.00, bringing the total tobacco tax up to $2.87 per pack of cigarettes. The tobacco tax was levied on other tobacco products and e-cigarettes as well. Revenue from the additional $2.00 tax was allocated to physician training, prevention and treatment of dental diseases, Medi-Cal, tobacco-use prevention, research into cancer, heart and lung diseases, and other tobacco-related diseases, and school programs focusing on tobacco-use prevention and reduction.
Let's forget about Jeff Bezos for a minute. And then totally erase from your mind his now realized vision of creating the ultimate online one stop shop for everything imaginable. Then to really give the convenience store industry a shakeup (while perhaps even raising the middle finger to it), he decided to stick his nose in brick and mortar and the deluge of negativity came raining down. John Dvorak's overall negative impression might be a little too one-sided.
Throw in a dash of Alibaba founder Jack Ma and a sprinkle of Flipkart's founders Binny and Sachin Bansal and you have the entire online retailing spectrum covered on a global scale. But while you were too busy focusing on these online retail influencers (or even their massive accumulation of market share and then wealth), you may have forgotten about the vision behind that branded (dare I even refer to, and somewhat agree with it being a "symbol of class status") beverage you're currently sipping. Or just pretend for a moment that you cheated on your in-house super premium java. Speaking of which, from an observation perspective occurring at the last three NACS shows, I've seen brands such as Farmer Bros (in 2015 was faced with having to shift its California operations out of state) and Canadian based Van Houtte spend fewer dollars on their booth build-outs and marketing while small to mid-sized US based distributors, manufacturers, and suppliers alongside longstanding Italian ones have directed more dollars to beefing up their trade-show presence.
Among one of the more noteworthy coffee brands seen on the 2016 trade-show floor from a packaging, taste, and vision standpoint was La Colombe.
Back to that beverage you're sipping...
I'm just hoping you didn't order a Unicorn Frappuccino and then proceed to gloat over your conquest of the poor barista that was subjected to your wrath.
Not too long ago, our beloved country (United States of America) was engaged in an arms race of rather epic proportions. And we're definitely not talking about one borne of blood, sweat, and hernias demonstrated by sweaty lululemon types flipping monster tires down Melrose Avenue. In case there was any confusion, that's the one both showcased and witnessed at your local cross-fit gym. The indisputable serious kind of race is the one that had the potential consequence of being 'game over for humanity'. And while it may have seemed to be more of a competition over who wields the biggest stick rather than what that big stick could actually destroy, it definitely was not not be taken lightly. Because back then, a contingent of influential social media users weren't able to poke fun at it.
And then meme it to death.