The World's Unsexiest Business
adding a little sizzle to the convenience store industry
Catering to just that one demographic? You know, the one that most resembles yourself?
(Just admit that your consumer has indeed changed)
Playing a constant game of 'catch-up' to the demographic that you don't really care for?
I mean the one that has bullied you into expanding your highly perishable 'healthy' category offerings. Or ethnic. Or hipster focused ('artisanal', 'farm to c-store' anyone?). And the list goes on and on with the segmentation.
I got some revolutionary news for you Bubbles (see below)!
And by the way, these 'bananas' are synthetic. Metaphorically, they're like the 'one-trick ponies' of the SKU world. ?