The World's Unsexiest Business
adding a little sizzle to the convenience store industry
Softening things up a bit -- would you consider adding FOMO to that list? And in case you weren't familiar with the millennial coined acronym, that's the Fear Of Missing Out. Unlike its more existential rooted relative YOLO (You Only Live Once), FOMO's focus is usually directed more to an event rather than the entire spectrum of life.
That's not to say that they haven't been used interchangeably.
Let's forget about Jeff Bezos for a minute. And then totally erase from your mind his now realized vision of creating the ultimate online one stop shop for everything imaginable. Then to really give the convenience store industry a shakeup (while perhaps even raising the middle finger to it), he decided to stick his nose in brick and mortar and the deluge of negativity came raining down. John Dvorak's overall negative impression might be a little too one-sided.
Throw in a dash of Alibaba founder Jack Ma and a sprinkle of Flipkart's founders Binny and Sachin Bansal and you have the entire online retailing spectrum covered on a global scale. But while you were too busy focusing on these online retail influencers (or even their massive accumulation of market share and then wealth), you may have forgotten about the vision behind that branded (dare I even refer to, and somewhat agree with it being a "symbol of class status") beverage you're currently sipping. Or just pretend for a moment that you cheated on your in-house super premium java. Speaking of which, from an observation perspective occurring at the last three NACS shows, I've seen brands such as Farmer Bros (in 2015 was faced with having to shift its California operations out of state) and Canadian based Van Houtte spend fewer dollars on their booth build-outs and marketing while small to mid-sized US based distributors, manufacturers, and suppliers alongside longstanding Italian ones have directed more dollars to beefing up their trade-show presence.
Among one of the more noteworthy coffee brands seen on the 2016 trade-show floor from a packaging, taste, and vision standpoint was La Colombe.
Back to that beverage you're sipping...
I'm just hoping you didn't order a Unicorn Frappuccino and then proceed to gloat over your conquest of the poor barista that was subjected to your wrath.