The World's Unsexiest Business
adding a little sizzle to the convenience store industry
If you hadn't noticed I took quite the extensive break from blogging. Between the intense research, data analysis, and coding to ensure the highest content was being produced, I ran the risk of spreading myself too thin. Then of course the launch of the book was thrown in the middle.
So where the heck have I been?
Dedicating a considerable amount of time on an Indian QSR (The Bombay Frankie Company) my sister and I started back in last June. Fast forward seven months from that point, since we had never really taken our eye off of the branding ball along with a relentless pursuit of building the business from any and every angle we could think of, people actually started to notice. And then the media followed.
Then the coolest thing happened...
CNN arrived with their camera crew via The Great Big Story.